Creating a fitness business you actually want. Do you ever meet someone and then just jam out on a podcast and it’s like you’ve known each other forever? Yep – that’s Allison. (And she’s originally from Minnesota – uff da!) We talked truthfully and honestly about building a business that is ethical, aligned and…
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Wow. I can’t believe it’s been 7 years in business. It truly seems like yesterday that I walked out of the gym for the last time. Read more on my backstory HERE. In this episode I talk about: 7 lessons I have learned 5 things I am proud of 5 goals for the next year…
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March 31, 2015 was the last day I walked out of the gym I had called home for 9 years. The gym where I had so much angst, frustration, anger, hurt and also happiness, laughter, friendships, and learning. When it comes to defining moments in life, they say you’ll remember where you were, what…
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Let’s take a trip down memory lane and a journey through programs I’ve created, classes I’ve taught, and how they have led me to where I am currently. And if you have ever felt overwhelmed by trying to figure out your “ideal client” then this episode is for you. I’ve had several ideal clients over…
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Do you love speaking? Are you terrified of speaking? Today’s guest shares how speaking can be a powerful part of your marketing and business. This is especially true for health, wellness and fitness business owners. I talk with Jenn Espinosa-Goswami all about speaking and how integral it can be to building your business. In this…
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If you are a service business owner and the face of your business – this episode is for you. I share my (personal) reasons to get a new photos taken for my branding after almost 7 years and what that has done for my business and for me. This episode is an invitation for you…
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Beverley brings her enthusiasm and expertise in messaging for your fitness business. She began her career in fitness as a certified personal trainer on a mission to help people live a healthy diet-free lifestyle. She was the fastest growing trainer to climb the ranks at Crunch from personal trainer up to district fitness manager, becoming…
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What a fun interview. I have been doing Tough Mudder events since 2011 and they have changed me and my life. I asked Kyle, the CEO of Tough Mudder to come on the podcast to talk about the business side of TM and he said yes. Truly, Tough Mudder has changed my life in so…
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It is never just “raise your prices” when it comes to pricing your services. There are the fundamentals: experience, education, energy expenditure, time, etc that factor into the price. And there is emotion. For some – there’s more emotion than others and that has always been the case for me. I am deeply emotionally tied…
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Shula is the entrepreneurs therapist and we talk all about mental health and entrepreneurship. Honestly, I feel like Shula and I have known each other forever and we fall into an easy and very deep conversation around mental health and owning a business. If you’ve ever felt like “this is so hard” or “wow, I didn’t…
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