Interview with Beverley Simpson

Beverley brings her enthusiasm and expertise in messaging for your fitness business.

She began her career in fitness as a certified personal trainer on a mission to help people live a healthy diet-free lifestyle. She was the fastest growing trainer to climb the ranks at Crunch from personal trainer up to district fitness manager, becoming responsible for hiring and developing personal trainers and leaders in Manhattan and the surrounding area. At Crunch, Beverley was responsible for helping generate $2mil a month.

As she honed her skills in sales, she also fell in love with the nuances of messaging and copy and ended up tripling her impact on the general population. Beverley was able to help hundreds of personal trainers improve their own training skills as well as sell their products and classes. Now, within her own company BSimpsonFitness, she coaches other health and wellness entrepreneurs in their businesses and marketing strategies, helping them dial in their messaging to attract clients, sell their services and grow their companies past 6-figures.

In this episode we discuss:

  • Why your messaging matters
  • How to attract clients
  • Beverley's career and how she built her business
  • Her step by step method
  • And more

BIO

Beverley Simpson began her career in fitness as a certified personal trainer on a mission to help people live a healthy diet-free lifestyle. She was the fastest growing trainer to climb the ranks at Crunch from personal trainer up to district fitness manager, becoming responsible for hiring and developing personal trainers and leaders in Manhattan and the surrounding area. At Crunch, Beverley was responsible for helping generate $2mil a month.

As she honed her skills in sales, she also fell in love with the nuances of messaging and copy and ended up tripling her impact on the general population. Beverley was able to help hundreds of personal trainers improve their own training skills as well as sell their products and classes. Now, within her own company BSimpsonFitness, she coaches other health and wellness entrepreneurs in their businesses and marketing strategies, helping them dial in their messaging to attract clients, sell their services and grow their companies past 6-figures.

Beverley holds certifications in NASM-CPT, CES, PES, SF, PN1, PN2, CFSC, TRX, Kettlebell Concepts, and formerly SFG1. She is also the host of the PT Profit Podcast, which releases new episodes each Tuesday (marketing) and Thursday (fitness/the science of training).

Mind Muscle and Movement Podcast with Lindsey Heiserman of Lindsey Heiserman Coaching. Season 3, Episode 10 - Interview with Beverley Simpson

Resources From Beverley

If you're a fitness or health & wellness professional struggling to come up with ideas for your social media content, then grab your copy of Beverley's 10-Day Content Calendar now at https://www.ptprofitformula.com/social-media/ . Master the art and science of selling without being pushy, sleazy, or feeling like you're selling all the time!

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